Data Analytics for Psychology and Business

Readings

Session 1

Provost, F., & Fawcett, T. (2013). Data science and its relationship to big data and data-driven decision making. Big Data, 1(1), 51–59.

Session 2

Varian, H. R. (2016). Causal inference in economics and marketing. Proceedings of the National Academy of Sciences of the United States of America, 113(27), 7310–7315.

Yarkoni, T., & Westfall, J. (2017). Choosing prediction over explanation in psychology: Lessons from machine learning. Perspectives on Psychological Science, 12(6), 1100–1122.

Further readings

Inferential statistics

Mixed models

Bayesian statistics

Machine learning